From global brands to emerging start-ups, our practice adapts to all projects that share our values. We work with people who are committed to telling their stories; heroing the authenticity behind their brand, product, and mission.
The truth is, it's hard for brands to stand out today… understandably. We live in an era that’s bursting with compelling ideas; it can be hard to hear those who are truly inspiring change. In our experience, genuinely impactful brands are purposeful, positive and seek to shift perspective.
CREATIFUL is a design focused holistic service agency focused on products and brands that can change world.
Studio
We craft and create. This is the process of creating a unique image and identity for a product, service, or company to establish a strong, recognisable and differentiated presence in the market.
This is the early stage in a project where a vision and tone for a brand is established, through brainstorming and collaboration with our partner to create a unique and cohesive aesthetic.
This is the early stage in a project where a vision and tone for a brand is established, through brainstorming and collaboration with our partner to create a unique and cohesive aesthetic.
We explore where a product sits within the market, exploring technical challenges through product research, allowing us to have a foundational starting point to ideate and create product solutions.
Our digital team develop user-centred digital experiences by combining User Experience (UX) research and design, with User Interface (UI) design, to create intuitive interfaces.
This involves creating simplified, low-fidelity representations of the website, application, or product interfaces, to quickly iterate on design ideas and user flows.
This involves the design of the behaviour of a digital product, including how users interact with and navigate through and how it responds to user actions and inputs to create an effective experience.
This is the process of creating and rendering digital images and animations used to create realistic or stylised visuals for various media, including film, social assets and advertising.
This is when our designers and developers collaborate to utilise various technologies in order to create innovative and engaging experiences, installations, and interactive media.
We translate brand elements and test them in a physical/digital product environment, exploring the functional requirements and user journeys to gain a deeper understanding of the practical/technical solution.
These interactive experiences simulate real or imagined environments, allowing users to engage with the virtual world. Creating these environments involves design, technology and storytelling.
Our research phase involves gathering information to form a better understanding of a topic, identify potential solutions and inform effective decision making.
We start the process of studying a company's competitors to understand their strengths and weaknesses and inform strategy development.
We start to define and develop a unique image and perception for a brand in the target audience's mind to differentiate it from competitors.
This is a plan for how to communicate the brand's messaging and values in a unique and memorable way to achieve the marketing goals.
Tone of voice is how we define a consistent way of speaking or writing, representing a brand's personality and values, used in all communication to establish a distinct brand image.
We test, iterate and explore various words to find a memorable, fitting and available name for a brand that represents its values and personality.